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Posts Tagged ‘Taxis’

Modeling Taxi Demand with GPS Data

Wednesday, July 23rd, 2014
Figure 1. Taxi Pickups and Drop-Offs from 5:00 p.m. – 6:00 p.m.

MINETA TRANSPORTATION INSTITUTE
Taxis provide an alternative to conventional public transit services in many cities, and understanding the demand for taxis requires consideration of the role that taxis serve in the greater transportation system. This report presents the results of a study to model taxi demand across time and space, explicitly accounting for the presence and quality of transit service. The primary objective of the study was to identify the factors that drive taxi demand and to understand how this varies by location and time of day. This was accomplished by developing demand models for taxi trip generation and mode choice that explicitly account for the characteristics of transit service in the neighborhoods where trips are made. The resulting insights are useful for making regulatory, planning, and engineering decisions about how to manage taxi markets, accounting for their role in the transportation system.

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