“NOLA Bike to Work Day,” held April 11, 2012, was a city wide event designed to change attitudes about alternative transportation, sponsored by Entergy, Bike Easy and Louisiana Public Health Institute.
The event introduced Orleans and Jefferson Parish commuters to new bike lanes throughout the city and created awareness of the benefits of bicycles as alternative transportation. Benefits include reductions in greenhouse gases and ease of mobility offered via new bike lanes in the city. The bike lanes have been made possible through an innovative partnership between Entergy, the City of New Orleans and Louisiana Public Health Institute
Cyclists of all skill levels were encouraged to participate on NOLA Bike to Work Day individually or in self- organized groups. For cyclists who work in the Central Business District, there were group rides into downtown marshaled by Bike Easy, a volunteer organization that promotes bike riding in New Orleans as fun, easy and safe.
Changing attitudes about alternative transportation in an effort to reduce vehicular emissions was the prime motivator for Entergy’s involvement in NOLA Bike to Work Day. “Greenhouse gas emissions resulting from our daily commutes are a leading cause of climate change. The environmental challenges our community and our world are facing can be effectively addressed only through the combined work of our society as a whole,” said Patty Riddlebarger, director of Corporate Social Responsibility, Entergy. “Government, industry and individuals all have a role to play. Exploring alternative means of transportation like bike riding is one of several simple ways individuals can do their part to save money, save energy and save the environment.”
Plans are already under way to repeat the event in 2013.