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Many Shades of Green 2012

Posted by Content Coordinator on Friday, February 10th, 2012


Executive Summary

The California Core Green economy reflected greater resilience than the california economy as a whole during the recent recession. reflecting the brunt of the economic downturn, the total economy slumped by seven percent while the core Green economy contracted by three percent from January 2009 to 2010. over the long term, January 1995 to 2010, the total economy grew by 12 percent while jobs in the core Green economy increased by 53 percent. in other words, while the downturn reset core Green employment back to 2008 levels, total state employment was set back to 2001 levels.

• While statewide Core Green employment fell by three percent in the last observable year, the San Diego Region, the Bay Area and the Sacramento Area have shown the greatest resilience, each with losses of less than two percent from January 2009 to 2010.

• Between 1995 and 2010, Core Green employment expanded in the Sacramento Area by 113 percent and in the Bay Area by 76 percent, followed by the San Diego Region (+65%) and Orange County (+62%).

• As the products and services of the Core Green Economy spread across the rest of the economy, new occupations emerge and existing occupations are increasingly taking on “green” tasks.



Read full report (PDF): MANY SHADES OF GREEN 2012

About Next 10
“Next 10 is an independent, nonpartisan organization that educates, engages and empowers Californians to improve the state’s future. California was founded by pioneers driven by big dreams and unafraid to face difficult challenges. Like many of us, they came to California to create a better life for themselves and their families. While this legacy of the California dream continues today, many of us are concerned that the future will not be as bright as our children deserve…”

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